V47 ch4 10 step marketing plan for ponds zarah adea
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Pond's Age Miracle targets women aged 30 and above who want younger looking skin in 7 days. It competes with brands like Olay, L'Oreal, and Nivea but positions itself as the only product that can noticeably reverse signs of aging in a week. The total face care market is P6.5 billion while Pond's niche is P2.6 billion. Pond's uses a marketing mix including TV, print ads, events, and nationwide distribution to promote its anti-aging cream priced similarly to Olay in order to dominate its niche market.
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Any perspective on Jul/Aug/Sep Olay sales? The sales report shows sales are -12%, a significant miss on a low estimate. My guess is there must be some special causes in the quarter and wanted to get your thoughts on whether the plan will return Olay sales to grow in Oct/Nov/Dec and whether you still plan to deliver your sales growth promised for the fiscal year.
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10 step marketing plan
This document outlines a 10 step marketing plan for Clear Shampoo in the Philippines. It analyzes the shampoo market size, Clear's target demographic of single men and women aged 15-35, and its competitors like Head & Shoulders. Clear positions itself as the only shampoo that nourishes the scalp to prevent dandruff and boost confidence. Market data indicates the total shampoo market is around 12-16 billion Philippine pesos, and Clear has a 20% share of the anti-dandruff niche worth 2.4 billion pesos.
Skin care product PPT
L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
Hindustan lever ltd brand stratergy MBA MARKETING STRTERGY BY BABASAB PATIL
Hindustan Unilever Limited (HUL) is India's largest consumer goods company formed in 1933. HUL markets Fair & Lovely, which was launched in 1975 and has approximately 76% of the skin lightening cream market in India. The document discusses HUL's market leading skin care brands such as Fair & Lovely, Vaseline, Lakme, and Ponds and provides sales, pricing, and market share details for these brands. It also discusses competitors in the skin lightening cream market such as Garnier and Nivea.
ITC Interrobang season 8 marketing case competition 2018 doc
Dermafique is a premium skincare brand targeting 18-40 year old women in metropolitan and tier 1 cities who are conscious about their beauty. After research, the target group was segmented into 'Solution seekers' looking for specific condition care and 'Everyday care seekers' wanting regular maintenance.
Marketing strategies were developed for each group. 'Everyday care seekers' were addressed through a "3-minute skin care expert" campaign while 'Solution seekers' were targeted through messages of trust. Integrated communications including influencer marketing and assisted skincare were used.
To sustain growth, new products including lip, eye and body care were proposed. The 5-year plan forecasts sales of Rs
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This document discusses introducing an anti-aging cream for men under the Nivea for Men brand in India. It notes the growing male grooming market in India and lack of anti-aging products for men. The proposed strategy is to launch an anti-aging cream under Nivea for Men to gain a first mover advantage and create a new segment. An accompanying campaign would promote the importance of skincare and graceful aging for men through a dedicated website, print/TV ads with Saif Ali Khan as brand ambassador, and expert advice.
CoverGirl Marketing Plan
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Competitors of complan,revlon and hit
The document discusses competitors for Complan, Revlon, and Hit brands. For Complan, major competitors include Horlicks, Boost, Bournvita, Pediasure, and Maltova, with Bournvita having the largest market share of 40%. Revlon faces competition from Procter & Gamble, Avon, Estee Lauder, L'Oreal, and Unilever. Godrej Lal Hit has over 80% market share for cockroach killer sprays, competing against Baygon, Mortein, and Good Knight brands.
Belo 10 Step Marketing Plan
The document is a 10 step marketing plan for Belo Medical Group. It provides an overview of Belo's target market as real or "wanna be" stars who want to look like stars and are willing to pay for beauty procedures. It positions Belo as being more expensive than competitors but offering celebrity endorsements and a wider reach with branches across metro Manila and in California. The plan discusses Belo's competitors, pricing, promotions using various channels, and locations across major cities.
Medico Co.A recent survey revealed that 95 of West Australian.docx
Medico Co.
A recent survey revealed that 95% of West Australians are aware of the high risk of skin cancer through prolonged exposure to the sun. The sun does not discriminate. Just about anyone engaged in outdoor activities is at risk and sun bathers run the highest risk. It was once believed that the danger lies in prolonged, continuous exposure to the harmful rays of the sun. However, it is now clear that brief but frequent exposure to the sun is just as bad. This would suggest the need for sun protection on a daily basis regardless of the nature of outdoor activities. The Cancer Council's "Slip! Slop! Slap!" message has been effective in educating the public about the importance of "slipping" on a shirt, "slopping" on some sunscreen and "slapping" on a hat when going outdoors every time. The program has been extended to include “seek!” (shelter) and “slide!” (on a pair of sunglasses). Although the sale of sunscreen has doubled in the past 10 years, there is concern that sunscreen is not used at least 50% of the time. The rest of the survey result involving a good cross-section of the population, is as follows:
Reason for not using sunscreen
while outdoor (any activity) Response
Don't bother, never got into the habit of using one, etc. 20%
Don't need it except when at the beach 80%
Inconvenient, difficult to apply, oily, sticky, uncomfortable, etc. 70%
The survey, published recently in a health journal, drew your attention. You are the marketing manager of the Medico Co. of Perth.
Medico & the Moisturiser Market
Medico is the largest locally-owned pharmaceutical company - but pales in comparison with the multinational companies which dominate the Australian pharmaceutical market. The company was founded in 1948 and is well known locally for its range of high quality moisturisers sold under the Medico brand. Moisturisers are simply lotions that restore and maintain the skin's natural moisture and are used mainly by women and babies. Familiar brands include Vaseline Intensive Care, Johnson's Baby Lotion, Olay, Dove and Nivea. Apart from the more expensive moisturisers from the leading cosmetic houses, there are at least 30 brands of mainstream moisturisers on the market available in supermarkets, discount stores, department stores, and pharmacies. Medico's moisturiser division also contract manufactures for retail chain stores (supermarkets, discount stores, pharmacies, etc.) under their house/store brands, and these account for about 50% of the division's sales volume.
Marketing
The company's own brand of moisturisers is sold through all pharmacies in the Perth metropolitan area. They are priced at a premium, about 50% more than other mainstream brands, allowing pharmacies to take a higher mark-up for supporting the brand at retail level. As such, the Medico brand is the best selling range among retail pharmacies. It is considered a specialty brand and is the only formulation that penetrates deep into the skin lea.
Face care
a detailed presentation on face care, skin care and cosmeceuticals. also includes type of face care, famous brands in India, in the world, total market, distribution channel, online marketing of cometics and future of face care.
Rf introduction version 2 forsharing
This document summarizes skincare products and business opportunities from Rodan + Fields, a dermatologist-created skincare company. It describes several skincare regimens for anti-aging, acne-prone skin, sensitive skin, and skin lightening. It also outlines a direct sales business model for selling Rodan + Fields products, highlighting opportunities to earn income through building a customer base and referral network. The goal is to change skin and change lives through clinically-proven skincare solutions and a turnkey direct sales business model.
PRODUCT-LAUNCH-MOISTURIZING-PRODUCTS.pdf
The document provides information about the launch of a new moisturizing product line called "Radiant Full of Charm" by the brand Belladonna. It outlines the brand's mission and vision, product details including ingredients and pricing, target customers, and marketing and promotional strategies such as offering samples, discounts for loyal customers, and collaborating with e-commerce platforms.
3'c Report (Johnson & Johnson, Proctor And Gamble, Amway)
I'm want to pay gratitude towards my professor Dr. A.K. JAIN sir for providing me a such a vast opportunity to present and find out the strategies to stand in world as a global entity.
How they fight with the segregation mark among them ?
content: 1.Introduction
2.Financial Status
3.Market Share
4.Customer
5.Products
6.Area Of Operation
7.Product Mix
8.Pricing Strategies
9.Distribution Strategies
10.Promotion Strategies
11.Conclusion
The Body Shop
Overview
Market Analysis
SWOT Analysis
Marketing Strategy
Capturing Value from Customers
Conclusion
Fair and lovely
The document discusses the marketing strategies of Fair & Lovely skin lightening cream. It provides details on the brand's products, pricing, distribution networks, and promotional activities. Fair & Lovely is Hindustan Unilever's leading skin lightening brand in India with over 30 years of presence and a 53% market share. It utilizes affordable sachet pricing, rural outreach programs, and high-visibility advertising campaigns to promote its skin lightening technology and message of empowerment.
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V47 ch4 10 step marketing plan for ponds zarah adea
- 1. 10 STEP Marketing Plan for Pond’s Age Miracle Zarah Katrina C. Adea February 2010
- 4. Positioning to the Primary Target Market Part 1: Steps 1 to 5
- 6. I want to look and feel young despite being in my 30’s I am complete when I have a lifetime romantic partner who can fall in love with me again
- 9. Pond’s unique positioning is shown in this competitive map Positioning vs. Brand Matrix Most products offer prevention, firming & moisturizing effects. Confidence to get noticed by partner Low price Prevents wrinkles Refines visible pores Immediate effects Prevents signs of aging Cleanses Moisturizes skin Gives firmer skin SPF protection Removes age spots and wrinkles Whitens skin L'Oreal Nivea Olay Pond's
- 12. The Marketing Mix Strategy Part 2: Steps 6 to 10
- 13. 6a. Face care category is dominated by 4 major “masstige” brands Direct Indirect
- 16. 8a. Promo Product trials, raffles and money back guarantee
- 17. 8a. Promo Discounts Events Prestige In-Store Experience
- 18. 8a. Promo Billboards and Print ads Rent for billboard = P1-2.5M/ month
- 19. 8a. Promo – TVC’s Aga & Charlene Apples Aberin See the difference in 7 days Rissa Mananquil Marry me again Total production cost of TVC = P1-3MM Placement of 30 sec TVC = P250K
- 23. SUMMARY
- 26. 10 STEP Marketing Plan for Pond’s Age Miracle Zarah Katrina C. Adea February 2010